INTRODUCTION

The MarketFORENSICS System™ is designed to provide useful information at every step in the brand’s strategic planning process. At each step the system deploys specific research tools that support that particular function.

The MarketFORENSICS System™ helps the marketer to …

1. Establish the Brand Identity
2. Define what constitutes Consumer Value
3. Evaluate Business & Market objectives
4. Achieve a Market Segmentation that identifies the target market
5. Establish the optimal Brand Positioning
6. Develop a sustainable Value Proposition
7. Formulate the Brand Marketing Strategy
8. Formulate a Communication Strategy to support the brand positioning