MSG is a full-service research company
covering all aspects of the research process:
- Fieldwork is centred around MarketBase, our
subsidiary field company, who also take on contract
fieldwork for several other research houses
- All technical and production work is conducted
internally at MSG – from sample design to report
delivery
- Our technology is of the highest order, including
survey tabulating, advanced statistical analysis
and professional graphics
- We pride ourselves on putting the science back
into marketing research, and so we apply matchless
statistical rigor and deep scientific inquiry in our
projects
Types of data collection conducted by MSG:
- Face-to-face interviews
- CATI / Telephone interviewing
- Central venue tests
- Mall / Customer intercepts
- Group discussions
- In-depth interviewing
|
MSG technology and capabilities:
- 150 Field operatives nationwide, in all cities and large towns
- Telephonic survey call centres in Johannesburg and Durban
- More than 50 000 interviews per year
- In-house Data entry and data file preparation
- Data quality checks all the way through:
- 25% minimum back-checks on fieldwork
- Rigorous data capture error trapping
- Statistical analysis for reliability and validity
- Data export and file delivery in all major formats
- Advanced statistical analysis using STATISTICA
™ and SYSTAT ™ software
- Our analytical capabilities include:
- Conjoint analysis
- Discrete choice modelling
- Neural networks
- Structural equation modelling
- and many more….
- In-house programming capability
|
RESOURCES